Essential Market Research Workshop at the British Library

Understanding your market and your customers is vital to starting a successful business or developing a new product or service. It is important to carry out market research to understand you customer needs and interests. There are two main types of market research, desk research the study of published information, and field research collecting specific information for the market. Both areas are essential to fully assess new businesses opportunities.

The Essential Market Research Workshop uses a new approach combining both desk and field research in a unique seminar demonstrating the practical and commercial benefits of both methods. We hope you enjoyed this workshop and have found the information and exchange of ideas useful to you in the future. We should very much appreciate your comments on the event and we would like you to complete the survey below. This feedback will be used to enable us to improve all aspects of our services.

Click Here to take survey